{"product_id":"rolex-steel-and-white-gold-datejust-31-watch-fluted-bezel-white-roman-dial-oyster-bracelet-278274-wro","title":"Rolex Steel and White Gold Datejust 31 Watch - Fluted Bezel - White Roman Dial - Oyster Bracelet - 278274 wro","description":"\u003cp\u003eAmong contemporary Rolex Datejust models, the 31mm white gold and steel configuration with Roman numerals commands particular recognition from collectors who appreciate the collection's refined proportions. Reference 278274 represents Rolex's commitment to the classic Datejust aesthetic, combining the warm luster of white gold with the crisp legibility of Roman hour markers against a pristine white dial. This unworn example showcases the distinctive fluted bezel that has defined the Datejust since 1945, while the 31mm case size offers the perfect middle ground between the smaller 28mm and larger 36mm variants. The Rolex Datejust 278274 continues the brand's legacy of creating timepieces that seamlessly transition from boardroom to evening wear.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features \u0026amp; Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRolesor Construction\u003c\/strong\u003e — Combines Oystersteel case construction with white gold fluted bezel, representing Rolex's proprietary two-tone metal combination that balances durability with precious metal luxury\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhite Roman Numeral Dial\u003c\/strong\u003e — Classic Roman hour markers provide traditional elegance against the clean white dial surface, enhanced by the signature Rolex crown logo at 12 o'clock\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e31mm Case Diameter\u003c\/strong\u003e — Optimal sizing that appeals to collectors seeking a substantial yet refined presence on the wrist, fitting comfortably between vintage and contemporary proportions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFluted White Gold Bezel\u003c\/strong\u003e — The iconic bezel design features precise ridged patterns that catch and reflect light, creating the distinctive visual signature of the Datejust collection\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOyster Bracelet Integration\u003c\/strong\u003e — Three-link Oystersteel bracelet with Oysterclasp provides secure wearing comfort while maintaining the watch's cohesive design language\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSapphire Crystal Protection\u003c\/strong\u003e — Scratch-resistant sapphire crystal with anti-reflective coating ensures optimal dial visibility and long-term clarity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnworn Condition\u003c\/strong\u003e — Complete factory-fresh presentation with all protective materials intact, representing optimal collectible status for the 278274 reference\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAbout This Timepiece\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBracelet Sizing\u003c\/strong\u003e — Complimentary bracelet sizing included with every purchase. Contact us with your wrist measurement and we'll have it ready before shipping.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthenticity Guarantee\u003c\/strong\u003e — Every watch is thoroughly inspected and authenticated by our team of certified horologists. 100% authentic, guaranteed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWarranty\u003c\/strong\u003e — New model watches include a 1-year mechanical warranty covering manufacturing defects. All watches include our confidence guarantee.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShipping\u003c\/strong\u003e — Free insured overnight FedEx shipping on all orders. Fully insured, signature required, discreet packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eContact Us\u003c\/h3\u003e\n\u003cp\u003eQuestions about this timepiece? Our specialists are available to help.\u003cbr\u003e\n\u003cstrong\u003ePhone\/Text:\u003c\/strong\u003e \u003ca href=\"tel:3103630481\"\u003e(310) 363-0481\u003c\/a\u003e\u003cbr\u003e\n\u003cstrong\u003eEmail:\u003c\/strong\u003e \u003ca href=\"mailto:sales@jestikcollection.com\"\u003esales@jestikcollection.com\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eJestik Collection is an independent luxury watch dealer and is not affiliated with Rolex S.A., Rolex USA, Patek Philippe, Audemars Piguet, Cartier, Omega, Tudor, or any brands listed.\u003c\/em\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":52751517286511,"sku":"278274 wro","price":13398.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/7560\/3311\/files\/278274wro_4faeddf7-af69-409b-8975-3057d97fc436.jpg?v=1772364733","url":"https:\/\/chronochong.com\/products\/rolex-steel-and-white-gold-datejust-31-watch-fluted-bezel-white-roman-dial-oyster-bracelet-278274-wro","provider":"Chrono Chong ","version":"1.0","type":"link"}