Six names, and the reason each of them matters. Not marketing copy — the actual history, with the dates checked.
Because a price without a reason is just a number. A buyer who knows that the Royal Oak was a steel watch priced like gold in the middle of the quartz crisis understands what they are looking at, and understands ours. Every one of these pages was written from brand archives and checked against independent sources before it went up.
If something here is wrong, tell us and we will correct it. That offer is the whole point.
Looking for a particular reference? We hold stock in downtown Los Angeles and can source what we do not.
Browse the collection Find my watchChrono Chong Inc. is an independent watch dealer. We are not an authorized dealer for, and are not affiliated with, sponsored by or endorsed by Rolex, Patek Philippe, Audemars Piguet, Cartier, Omega, Tudor or any other manufacturer. All brand names, model names and trademarks are the property of their respective owners and are used here only to describe and discuss the watches we sell. These pages are historical background written by us; they are not published or approved by any manufacturer. Watches bought from an independent dealer are not covered by the manufacturer’s factory warranty. Read the full disclaimer.